Our Story

Lash Artistry was established in 2011 on the coastline of Hawkes Bay. After graduating in beauty therapy I discovered my passion lay with eye work and working to enhance clients natural features. Soon after I chose to take the direction of solely eye work, i went through extensive training in lash extensions and it was here I discovered my world and career would evolve around this. With 11 years in the industry I grew a great amount of knowledge within the profession to further my skills & ensure my clientele were experiencing the utmost high quality services using the most current and up to date technology that the lash industry had to offer. This is what led me in the direction of beginning the Lash Artistry line of extensions. The beauty industry is a rapidly changing industry and after working with many different lash extensions I undoubtedly fell in love with cashmere lashes, the versatility, natural feel and over all result had me captivated when it came to working with them. I set out to create a brand that included both my years of experience and months of detailed research. Our aim with the Lash Artistry line is to set a standard within the profession so that our products will be used by top professional lash technicians and give our clientele the guarantee that they are receiving high quality, handmade & 100% vegan products. We have a strong focus on ethical options that impact the environment on a much lower scale and we are trying to lower the amount of plastic disposable products within our profession and encourage people to use more eco minded options while still ensuring safe hygienic practices for clientele.